STEAM Surveys

A STEAM survey, which uses the Scarborough Tourism Economic Activity Monitor (STEAM) model, is a valuable tool for assessing the economic impact of tourism within a specific area. By gathering and analysing local data—such as visitor numbers, accommodation occupancy rates, event attendance, and visitor spending patterns—the STEAM model provides detailed insights into how tourism contributes to the local economy. This bottom-up approach ensures that the unique characteristics of Shropshire’s tourism sector are accurately represented, offering crucial information to support strategic planning and development.

View 2022 Survey

View 2023 Survey

Index

Visitor Numbers: Total number of day and overnight visitors to Shropshire.
Visitor Spending: Breakdown of expenditure across categories such as accommodation, food and drink, shopping, transport, and attractions.
Economic Impact: Overall contribution of tourism to Shropshire’s economy, including direct, indirect, and induced effects.
Accommodation Data: Occupancy rates, visitor preferences, and the economic impact of different types of accommodation.
Employment Impact: Number of jobs supported by tourism, including both full-time and seasonal roles.
Visitor Trends: Seasonal patterns, length of stay, and repeat visitor statistics.